Bert Cohen

Bert Cohen has been an entrepreneur in the natural & organic food industry for the past 20 years.

Bert co-founded Enjoy Life Foods in 2001, which became one of the leading allergy-free food brands. Bert served as Enjoy Life’s Chief Financial Officer and Chief Operating Officer until 2007, when he sold his interest to his business partner.

In 2008 Bert started TruSweets, an organic candy company, by acquiring a small brand and growing it until it was sold to Wholesome Sweeteners in 2015. Bert served on Wholesome’s management team focusing on innovation and e-commerce, until he left to start Vitality Capital in 2019.

In addition to investing in health and wellness companies, Bert is an active investor in community banks and serves on the board of McHenry Bancorp.

Bert received his MBA from Kellogg (Northwestern University) and his undergraduate degree from the University of Wisconsin-Madison. In his spare time, Bert enjoys fitness, playing pickleball, coaching his children’s basketball team and learning how to play the saxophone.